NewsWatch TV Driving Traffic to Your Site

 

Driving traffic to your site is more art than it is science. That’s at least what we tell ourselves. It’s hard to see it any other way when two companies launch similar marketing campaigns, one successful and one not.

 

Add in the fact that merely driving traffic to your site isn’t enough to be considered successful. If those who arrive to your landing page aren’t converting to sales or,in the very least, solid leads, what’s the point beyond maybe a slight uptick in brand recognition, if you’re lucky. This is usually a result of not hitting your targeted demographic with your campaign.

 

NewsWatch employs a dual function as a marketing company. They host a monthly TV show on AMC and ION where they reach millions across the U.S. Simultaneous to airing a show with featured content from clients, they launch a targeted online campaign, hitting the right demographic for that company. The duality of a shotgun and sniper approach, to put it crudely, has proven incredibly effective.

 

“We saw a quite large [uptick] in both our site visits and requests from new prospects immediately following the first airing and especially during the online campaign,” MistServer CEO, Jaron Vietor, said when asked about the experience working with NewsWatch. “Not only that, but the type of traffic we received seems to have been almost exactly spot-on our target demographic as well. Compared to other marketing we’ve done, you definitely were a much better return on investment.”

 

The MistServer campaign drove nearly 4,000 people to their website. These were real, qualified prospects who were clamoring for the company’s services.

 

Driving traffic to your site is more than just SEO and jamming keywords together in a disorganized marketing blast. It takes real finesse and targeting of the right potential customers for your unique product.